Narrated by Simon Sinek. Groupizy features TED: How Great Leaders Inspire Action with Simon Sinek. Great leaders inspire others to buy why they do it. Fascinated by the great leaders of the world, Simon Sinek has managed to codify how inspiring leaders and organizations think, act and communicate. We acknowledge the traditional owners of the land on which the Liquid Learning offices stand, and we pay our respects to elders past and present. She spoke highly of his ideas and recommended we check out his famous TED talk, “How great leaders inspire action,” (it happens to be one of the top TED Talks of all time). INSPIRED LEADERS - Why are some leaders and organisations able to inspire where others aren’t? Finding people who genuinely care about your company's mission can change your company culture from one thats driven a desire to earn more money to one that's fueled by loyalty and passion. All great and inspiring leaders and organizations, whether it's Apple or Martin Luther King, operate in the same way—and it's the opposite of everyone else, says Sinek. Apple believes in challenging the status quo (the why) by making beautifully designed products (the how) and those products just happen to be computers (the what). Â, So, to come full circle, the Golden Circle explains the pattern of inspiring leadership. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things. It understands feeling and emotion. Discover this simple, yet powerful, model for inspiring leadership. Simon Sinek introduces the Golden Circle and the WHY. 12 likes. Created with Sketch. Like “If they had started their sales pitch with WHY the product existed in the first place, the product itself would have become the proof of the higher cause—proof of WHY.” The greatest leaders of all-time act and communicate differently from the average person. Sinek uses Apple as an example. He realised that great leaders inspire action by promoting WHY they do something, not by selling WHAT they do. Copyright © 2020 Liquid Learning Group. He points out that the part of the brain that is responsible for our feelings—the limbic system—is also responsible for all human behavior. How Great Leaders Inspire Action. Not all people who have a position or title of authority are truly leaders. It looks like you're enjoying this article. In Leadership 08/04/2020. @elefant . This outer layer of the brain is responsible for analytical thought and language. the Golden Circle explains the pattern of inspiring leadership. Get started today with the leading talent management solution. We believe that everyone has a right to this information and therefore would like to share it with you. And then work their way outwards to the what and the how.Â. * The Golden Circle. ― Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action. Corpus ID: 106526411. In his 2009 TED Talk, acclaimed management theorist Simon Sinek laid out the cases for how great leaders inspire action. Sorry to interrupt. According to Simon, all of the most innovated companies and leaders follow the exact same pattern. Created with Sketch. And then there are those who lead. ReWork is your guide to our changing industry, helping executives and HR leaders succeed in the new, tech-driven economy. Audible Audiobook – Unabridged Simon Sinek (Author, Narrator), Gildan Media Corp (Publisher) 4.6 out of 5 stars 10,822 ratings. Watch the video below and read on for three key takeaways from his talk. Visit http://TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. Strategy. They follow a leader for themselves . 7. Great leaders inspire action. They had a vision for humankind being, quite literally, on top of the world.Â, Ineffective leaders tell people to buy what they do. 2 3. Leaders hold a position of power or authority, but those who lead inspire us. Leadership. The way a leader respond to these questions would define if a leader would be able to inspire action or not. This magical circle of life and leadership explains the elusive phenomenon of why we mere mortals are inspired by some leaders and not by others. Â, This Circle operates along with the logic of WHY-HOW-WHAT.Â, Every leader and organisation on planet earth know WHAT they do. This little idea explains why some organizations and some leaders are able to inspire where others aren’t. Book Review - Start with Why: How Great Leaders Inspire Everyone to Take Action. And it has zero capacity for language. Things like trust, loyalty, hope and fear. “This little idea explains why some organizations and leaders are able to inspire while others aren’t,” says Sinek. In infinite games the players simply drop out when people lose the will or resources to keep going. It’s the reason why people can know all of the facts about someone or something and still "go with their gut". All the way back in 2009, a year before Instagram had its first photograph, Simon Sinek give a TedTalk about what makes some leaders and businesses inspired. Chapter 2-Two ways to attract customers based on the carrot-and-stick model: either inspire the carrot or manipulate the stick.-True leadership means being able to inspire.-True leadership means instilling within others a … The whole spectrum of emotions. By definition, finite games have a single metric that declares a winner or loser. The Limbic system doesn’t understand language and reasoning. Strategy. Apple believes in challenging the status quo (the why) by making beautifully designed products (the how) and those products just happen to be computers (the what). How? “There are leaders. We follow these leaders not because we have to, but because we want to. By Lloyd I. Sederer, MD. In this simple but powerful model for inspirational leadership, Simon introduces the Golden Circle and the WHY. 2 thoughts on “ Simon Sinek: How great leaders inspire action ” Pingback: TEA at Mason Week 2 – ViktoryiaLaurentsyeva; Macha says: March 26, 2020 at 11:52 am What a terrific post! Leadership. Videos. Fascinated by great leaders of the world, Sinek (somehow) managed the grand feat of codifying the way inspiring leaders and organisations think, act and communicate. In other words, the mechanics of things.Â, Then there are the inner two sections of the brain. 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